Section 04
The Democratise business strategy
A regulated venue that sits on top of proven rails, differentiated by FIRB-native compliance, Australian origination relationships and inbound sovereign distribution.
Value propositions
Two-sided by design
Australian originators
A new global capital pool
- Faster, cheaper capital raising for developers, fund managers and renewables/infrastructure sponsors.
- Automated cap-table, registry and asset servicing.
- Secondary liquidity for otherwise illiquid holdings.
- Fractional distribution to a materially wider investor base.
International investors
AAA real assets, enforced eligibility
- Access to AAA-economy real assets at lower minimums, institutional first, then wholesale and eventually retail.
- 24/7 secondary liquidity, transparent auditable NAV and atomic settlement.
- Settlement in AUD or stablecoin.
- Built-in KYC/AML, Travel Rule and FIRB pre-screening enforced at the point of trade.
Architecture
Platform and product stack
Layer 01
Tokenisation engine
Legal wrapper (SPV / unit trust) plus token issuance, mapping on-chain tokens to enforceable off-chain title.
Layer 02
Compliance layer
KYC/AML, Travel Rule, verified credentials and investor-eligibility rules enforced at the point of trade — the Redbelly model.
Layer 03
FIRB screening workflow
Beneficial-ownership disclosure, foreign-government-investor flagging, threshold checks and transfer restrictions embedded in token transfer logic. The genuine differentiator.
Layer 04
Custody
TCP-licensed, MPC and bank-grade. Partner candidates: Zerocap, Zodia, Ripple Custody, Northern Trust.
Layer 05
Secondary market
A liquidity venue with committed market-makers and institutional anchors — never launched before demand exists.
Layer 06
Settlement & chain
AUD stablecoin (AUDD/AUDM/RLUSD), tokenised deposits or ESA-linked rails proven in Acacia, on Redbelly or Canvas domestically, with Ripple XRPL + SettleMint for the international corridor. Never a proprietary chain.
Licensing
Regulatory pathway
- Pursue an AFSL with authorisations for dealing in and arranging financial products, custodial or depository services (TCP), and operating a DAP.
- Assess a markets licence for the secondary venue.
- Enter the Project Acacia-successor sandbox to run the Phase 1 pilot under regulatory relief before full licensing.
- Indicative timing: sandbox pilot within 6–12 months; full AFSL within ~12–18 months, using the framework's transition window.
Revenue model
Fees, SaaS and AUM
- Tokenisation / issuance fees of ~0.5–1.5% of issuance value.
- Platform and listing fees.
- Secondary-trading fees of a few bps per trade.
- SaaS / white-label subscriptions for fund managers.
- AUM-based platform fees of ~10–50 bps.
- Indicative: A$1 billion tokenised in Year 3 at a blended ~75 bps ≈ A$7.5 million annual revenue, with SaaS and AUM providing recurring, less cyclical income.
Competition
Differentiation and moat
Versus local
Redbelly, Liquidise, Canvas
They are chains, registries or unlisted-equity tokenisers. Democratise is an inbound-capital-focused, multi-asset, FIRB-native venue that can sit on top of their rails rather than compete with them.
Versus global
Securitize, Ondo, InvestaX, ADDX
Securitize sets the bar: an SEC-registered transfer agent plus a broker-dealer ATS, issuing for BlackRock, Apollo, Hamilton Lane, KKR and VanEck with US$4b+ on-platform and regulated expansion into the EU. But that stack is US-Treasury- and credit-centric, as Ondo is; InvestaX and ADDX are Singapore-centric. Democratise owns the Australian real-asset niche, the AUD settlement corridor and the FIRB-screened inbound channel — and matches the licensed-registry model via a trustee-backed register under the TCP pathway.
The moat
The combination of (a) a FIRB-screening workflow, (b) Australian real-asset origination relationships, and (c) inbound sovereign and institutional distribution. No single element is defensible alone.
Partnerships
Strategic targets
| Category | Targets | Purpose |
|---|---|---|
| Banks | ANZ, NAB, CBA, Westpac | Settlement, stablecoins, distribution — all Acacia participants |
| Asset owners | Super funds, IFM Investors | Co-investment into tokenised real assets |
| Infrastructure | Ripple, SettleMint, Redbelly, Canvas | Chain, tokenisation kit and settlement rails |
| Custodians | Zerocap, Zodia, Northern Trust | TCP-grade insured custody |
| Legal | Allens, King & Wood Mallesons, Gilbert + Tobin, HSF Kramer | Licensing and structuring |
| Government | Austrade, Investment NSW, Invest Victoria | Inbound capital introductions |
| Anchors | PIF, ADIA, Mubadala, QIA | Sovereign anchor on the Brookfield–PIF model |
Risk
Failure modes and mitigations
Regulatory
Licensing lead time
Apply for the AFSL early, use the sandbox, retain top-tier legal counsel and monitor INFO 225 finalisation.
Liquidity
The sector's biggest failure mode
~56% of large tokenised assets show zero weekly activity. Secure market-maker partnerships and an anchor investor before listing; emphasise primary issuance and yield-bearing income assets over speculative secondary trading.
Technology
Do not build bespoke
Use proven, audited chains and insured MPC custody.
Adoption
The DigitalX lesson
Never launch without a committed anchor originator and anchor investor.
SWOT
Honest position
Strengths
Tailwind and niche
- Framework passed and Acacia proven.
- Vast AAA-rated asset base.
- First-mover in the inbound-capital niche.
- FIRB-native design.
Weaknesses
Demand and lead time
- Nascent domestic demand (DigitalX RWAx).
- Licensing lead time.
- Capital intensity.
- Dependence on third-party chains and custody.
Opportunities
Capital seeking assets
- Gulf and Asian sovereign appetite.
- Super co-investment headroom (property <10% of portfolios).
- A$163 billion renewable pipeline and the housing/infrastructure funding gap.
- Cross-border corridors.
Threats
Incumbents and illiquidity
- Banks building competing rails.
- Global platforms entering Australia.
- FIRB's $0 SWF threshold.
- Liquidity failure in secondary markets.
Market sizing
TAM / SAM / SOM (indicative)
| Layer | Definition | Size |
|---|---|---|
| TAM | Australian investable real assets | Real estate ~A$12.35 trillion + infrastructure pipeline >A$1 trillion + private credit ~A$200 billion |
| SAM | Foreign-investable real-estate debt, infrastructure debt, private credit and funds | Order of A$300–500 billion |
| SOM | Realistic 3–5 year capture | ~A$1–3 billion tokenised — well under 1% of SAM, consistent with DFCRC's ~A$1 billion-by-2030 caution |